Experience unprecedented synergy at the 31st GREEN IS LIFE 2024 Trade Fair in Warsaw, Poland

The Polish Nurserymen Association (Związek Szkółkarzy Polskich) and the Agencja Promocji Zieleni will organize the 31st International GREEN IS LIFE (ZIELEŃ TO ŻYCIE) trade fair in Warsaw, Poland from 05 until 07 September 2024. This prestigious event is a cornerstone in the horticultural industry calendar. This year, the organizers are emphasizing the theme “Experience the Power of Synergy!” to highlight the importance of comprehensive collaboration among green sector professionals, exhibitors, and visitors. As usual, the event will feature a diverse range of exhibits complemented by an extensive training program offering both theoretical and practical knowledge. Attendees can look forward to discovering a variety of plant and product innovations that have been a hallmark of GREEN IS LIFE for over three decades.

Nurseries stand at the fair credit Green is Life

Embracing Synergy and New Opportunities

The fair’s theme, “Experience the Power of Synergy!”, underscores the need for close cooperation not only within the green industry but also with other sectors. Joanna Filipczak, the fair’s director, stresses that effective collaboration with industries like construction can significantly influence the demand for greenery and foster a modern approach to customer service. The idea is that synergy results in harmonious cooperation, producing outcomes greater than the sum of individual efforts.

Current industry dynamics call for targeted actions, where integrated partnerships and combined offers can meet clients’ comprehensive investment needs. Architectural firms increasingly include landscape architects, and garden design projects often incorporate elements like lighting and small architecture. GREEN IS LIFE is a platform for initiating such interdisciplinary conversations and collaborations.

This year’s fair theme will be prominently featured in exhibitor displays and reflected in the comprehensive program.

Novelties Plant Competition
credit The Flora Journal

Key Highlights of the GREEN IS LIFE Trade Fair

Plants: The Warsaw Fair is renowned for its passion for plants, occupying over 60% of the exhibition area. It’s the only event in Poland showcasing a rich assortment of trees, shrubs, perennials, and climbers in their prime. Garden products like irrigation systems, lighting, and furniture are also displayed in realistic green settings.

Show Garden: An attractive Show Garden at the EXPO XXI entrance will demonstrate optimal plant and small architecture compositions, created through industry collaboration in line with the synergy theme.

New Products: The fair is a hotspot for product premieres, with a focus on new plant varieties that drive the green industry. The Plant Novelties Competition is a prestigious event promoting new plant varieties to an international audience.

Catalogue of Proven Plants: This year marks the release of the latest edition of the “Catalogue of Proven Plants – trees, shrubs, perennials,” offering invaluable information on 2,872 taxa, including descriptions, applications, and care tips, essential for professionals.

Timing: Early September is ideal for showcasing plants and planning for the spring season, making it a prime time for trade.

Location: Centrally located in Warsaw, the fair is easily accessible for both domestic and international participants.

International Participation: With over 23% of exhibitors and 10% of visitors from abroad, the fair draws a global audience. This year’s AIPH Congress will further boost international attendance.

Professionalism: GREEN IS LIFE is a long-standing, stable event, attracting around 5,500 professionals from over 30 countries, driven by a commitment to industry excellence.

Educational Opportunities: The fair features the Green City Conference and the Knowledge for Trade and Producers Seminar, offering insights from international experts and addressing current market and climate challenges.

Sustainability: The 2024 fair will emphasize sustainable development, eco-friendly production, and innovative cultivation methods.

The Expanding Plant Market

Polish nurseries and landscape contractors are drawn to the fair by the vast selection of Western European plants. The robust Polish horticultural market continues to attract foreign exhibitors and visitors, reflecting positive trends in plant imports and exports.