A bold new chapter in rose cultivation is unfolding with the arrival of Naturosa®, a next-generation rose series designed for sustainability, resilience, and beauty. Developed by celebrated Belgian breeder Martin Vissers, Naturosa® offers a compelling solution for landscape professionals, public green space managers, and home gardeners alike.

What sets Naturosa apart is its fusion of aesthetic appeal and environmental responsibility. These roses are not just pretty faces—they’re workhorses that thrive in varied climates, resist pests and diseases, and require virtually no maintenance. Their strong genetic foundation and cutting-grown propagation give them an edge in sustainability, eliminating the need for grafting or heavy chemical input.

Naturosa varieties bloom continuously from May to the first frost, offering an extraordinary 120 days of flowers. The blooms are self-cleaning, so there’s no deadheading required—ideal for low-maintenance spaces. Available in both groundcover and upright forms, they come in a wide range of colors and are delivered with cohesive POS materials for easy retail presentation.

Beyond the visual impact, these roses also contribute to local biodiversity. Their single flowers attract pollinators, and some varieties form rose hips, offering food for birds. All plants are cultivated using minimal peat and no plastic, aligning with today’s eco-conscious gardening trends.

Awarded across Europe in rose trials from Madrid to Warsaw, Naturosa proves its resilience under diverse conditions—drought, heat, and cold alike. This hardiness ensures strong performance not only in public spaces but also in private gardens, making it a reliable and future-proof choice for retailers and consumers.

Meer Plant BV, based in Meer, Belgium, is behind the launch and distribution. The concept is aimed squarely at the premium garden centre channel, where demand continues to grow for eco-conscious, low-maintenance flowering plants. With modern consumers seeking beauty, biodiversity, and ease of use, Naturosa checks every box. Sales are further supported by a dedicated website and marketing campaign.

Irresistible yet indestructible, Naturosa® is more than just another rose collection—it’s a statement about where ornamental horticulture is headed: resilient, responsible, and radiant.