A unique experience at Euroflora

The magic colours and sweet scents of flowers of Euroflora will soon be back in Genoa, this time against the breathtaking backdrop of the Parks of Nervi. The international flower exhibition, which will be held from 21 April to 6 May 2018, will extend over 86 thousand square meters and 5 kilometres of pathways unravelling amongst wonderful gardens and historical villas overlooking the sea, offering all visitors a unique, immersive experience. This year’s show will thus deepen its roots in the long-standing tradition of Italian flower shows – Euroflora was first held in 1966 and this year’s will be the eleventh edition – but also offer a new, spectacular format.
Euroflora 2018 has been conceived and designed to disclose the beauty of Genoa’s historical parks at its best, while further enriching them with new flowers and displays that will playfully and skilfully combine different flower and plant shapes, foliage, and colour shades.


Water, the earth, air, and fire are the elements represented in the four installations that visitors will be able to discover one after the other along the main pathway, in an emotional crescendo. At Euroflora 2018, every visitor will be able to choose his or her own personal way of visiting the show, following the theme that inspires them the most: EUROFLORA visual experience, EUROFLORA as a path of fragrances, EUROFLORA as the epitome of nature, EUROFLORA as a dance of flowers and musical notes. The public will be welcomed by a pattern of concentric circles made up of tall blue and white flowers and boat ropes, introducing them to the flower display. Red Wave – Fire will be the first installation – a carpet of red flowers, like tongues of fire, which visitors will ‘dive’ into to be fully surrounded by them. The second installation, Wild Horses – Earth will feature huge horses, plants sculptures obtained with the technique of mosaic-culture, galloping on the meadow in front of Villa Grimaldi, near the historical stables. The third work of art, The Lake of Water Lilies – Water, will be a perfectly rounded pond of water, cut out of the meadow, on which white and pink water lilies will gently float, caressed by the wind. The fourth, The Blow of the Wind – Air, will be a large 3D setting applying the principle of anamorphosis: the installation will gradually reveal itself as the observer gets closer, and will then be fully unveiled when seen from a certain panoramic perspective.
A series of recreational and cultural events will be organised in Genoa during Euroflora. The Euroflora Weeks, targeted at both residents and tourists, are being organised by Genoa Municipality in cooperation with other local institutions and leading associations and social/cultural organisations. Genoa City Council’s Executive Board for Tourism will set up a welcoming point at Nervi railway station; during Euroflora, visitors showing their Euroflora ticket at this welcoming point will get special discounts on guided tours at the former aristocratic residences Palazzi dei Rolli, Villa Durazzo Pallavicini, and Villa Duchessa di Galliera, as well for guided tours of the historical centre on weekends and audio guides every day.



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