British horticulture: the focus of the world’s leading horticultural trade fair IPM ESSEN in Germany

The trade fair IPM ESSEN in the green city of Essen in Germany is the meeting place for the international scene around plants and floriculture. With recently more than 1,500 exhibitors from almost 50 countries and more than 50,000 visitors, it has firmly established itself as the world’s leading trade fair for horticulture. IPM ESSEN will be taking place at Messe Essen from 24 to 27 January 2023. Four days full of trends, innovations, expert discussions, special shows and themed tours invite visitors to find out about trends, innovations and challenges of the future.

The fair and its cutting-edge complementary program also offer numerous opportunities to make valuable contacts and to take order and investment decisions. One of the several highlights of the fair will be Innovation Showcase: the competition for the best plant innovations, held since 2008. The seminar “Tree.City.Climate Adaptation” is on the agenda under the auspices of the Association of German Tree Nurseries (BdB) as part of the campaign “More Green Cities for Europe”. The event will highlight current experiences in the production, implementation and maintenance of urban greenery, especially urban trees, from three different perspectives. In addition, daily tours will be offered on the topics of “Climate Trees” and “Perennials”.

The official partner country of the coming IPM ESSEN is Great Britain. Companies from the exhibition sectors of plants, technology and equipment will come to Messe Essen to present themselves and their products “made in the UK” on a British pavilion. The International Horticultural Forum “Quintessentially Green & British” will provide insights into current developments in the green sector in Great Britain and will deal, among other things, with sustainability, the value of new plants and the current marginal farm model. CHA – The Commercial Horticultural Association will be in charge of the preparations and activities surrounding the partner country appearance, supported by the British Department for International Trade (DIT) and the British Embassy.

The different climates allow the island nation to produce a wide range of horticultural products. Many new plants will be travelling to Essen: Whetman Plants International is launching two compact, fragrant, bee-friendly and drought-tolerant Choisya at IPM ESSEN: Choisya x dewitteana ‘Little Bee’ PBR and Choisya x dewitteana ‘Little Honey Bee’ PBR. New compact clematis cultivars from the Raymond J. Evison programme such as ‘The Duchess of Cornwall Evipo118’, ‘Tsukiko™ Evipo110’, ‘Ravel™ Evipo122’, ‘Issey™ Evipo081’ and ‘Poseidon™ Evipo113’ will be shown by Guernsey Clematis Nursery. The exhibitor Fairweather’s Nurseries from the southern English county of Hampshire specialises in growing Agapanthus. The assortment comprises more than 50 varieties and will be presented at IPM ESSEN 2023.

“The CHA is proud to be working with the organizers of IPM ESSEN in representing Great British horticulture in 2023”, confirms Pat Flynn, Trade Association Manager of CHA. “As the partner country for this important international show, we are promoting the expertise, diversity and innovative technology that Great Britain can bring to the world and commercial horticulture. We look forward to a very busy show and showcasing what Britain does best in the horticulture world”.

http://www.ipm-essen.de/

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