Focus on Belgian plants at the world’s leading horticultural trade fair IPM Essen 2023

Recently Belgium has had several groups stands at the trade fair IPM Essen, the place to meet for the international horticultural sector. Flanders’ Agricultural Marketing Board (VLAM) promoted in the 2023 edition more than 36 Flemish horticultural companies on three joint booths. The participating companies span the entire Belgian horticultural range, from typical Flemish products such as azaleas, rhododendrons, flowering indoor plants, Flemish laurel and chrysanthemums, to shrubs, young and bedding plants and tree nursery products.

The Belgian group stands can be recognized by the “FLANDERS/BELGIUM” signs and the colourful stacks of cubes with various pictures of plants, trees and shrubs. They represent the diversity and solution-oriented approach of the Flemish horticultural sector. The slogan “WE GROW YOUR WAY” refers to the bespoke customer service the Belgian family businesses offer.
At the stands, there is special attention to the export platform Visitors can use the platform to search for a supplier in the database, find information about which trade fairs are being participated in and gain more insight into the Flemish horticultural sector thanks to the various product blocks, background information, figures and company report.

Climate-proof trees and plants
Climate change is one of the greatest challenges for the global green sector. In Belgium, the “Technopool Sierteelt”, a partnership that brings together four leading Flemish research centers, offers assistance to horticultural companies. The knowledge gained here flows onto the companies and strengthens their competitive position amongst the world leaders. The Belgian range of climate-proof trees and plants is constantly being expanded. Sustainability, efficient use of resources, integrated pest management, etc., are naturally high on the agenda of the Belgian players.

The VLAM group stands are spread over three halls:

Hall 2: Dataflor, De Croock, De Vos-Hertschap, John Wilde, Denis-Plants, Deroose Plants-Exotic Plant, Floramor, Gediflora, Herplant, Helleborus, Hortinno, Joluplant, Leybaert, Microflor, Pelargonium De Cock, Rudy Raes Bloemzaden, Stevens Planten, Vegobel.
Hall 6 : Jules Block, Calle-Plant, Geert Bogaert, Raf Goossens, Heyeveld, Laurica-plants, Plant Select, tree nursery Peter Rimbaut, Van Poecke & zn, Vandamme Sierplanten, tree nursery Patrick Vos.
Hall 8: ADM Greentraders, Neyt-Van Sante, Sylva, Van Hulle B&C, Vista Verde and Meerplant.


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