The new gardening season, which will be inaugurated at the GARDENIA International Garden and Landscape Architecture Fair is approaching. The twelfth edition of the event will be held in Poznań, Poland, on 22-24 February 2018. The time spent during the GARDENIA Fair will help you increase awareness among visitors and build a strong relationship with the customer. The core of the exhibition at GARDENIA Fair will once again be trees and shrubs, potted and bedding plants, flower bulbs, peats and substrates. Visitors can also expect a varied exhibition of tools, gardening equipment and accessories for irrigation. On MTP fairgrounds you will also have an opportunity to find the elements of small garden architecture. The whole exhibition will be complemented by sports and recreation areas. In this place it should be emphasized that more than 400 companies have already confirmed participation in the fair. They include leading manufacturers and distributors in the market, but also local suppliers. GARDENIA belongs to the group of the leading gardening events of in Europe GARDENIA is also a chance to see the broadest range of companies from the horticultural industry, which will present the widest range of products on their beautifully arranged stands.
Congress of Horticultural Industry Leaders version 2.0 at the second edition get some sales knowledge and opportunity to meet practitioners in the field of effective customer. The speakers there will include Michał Paradowski of 4results who will talk about attracting new customers in the horticultural industry. The invitation was also accepted by Grzegorz Furtak of PricingLab that specializes in topics related to margin levels, pricing thresholds, setting of the price relative to the quality of the product. Than Marek Borowiński known as Shop Doctor for whom merchandising combined with neuromarketing has no secrets. Paweł Bronikowski and his Social Selling, or sales in the social networking media, also promises to be interesting. Robert Radkiewicz, who managed to build a number of garden centers, will share his knowledge of the organization of commercial space. Significant position of GARDENIA in the international arena can be classified as a large-format exhibition which every year helps set new trends and directions of development for the horticultural industry. It is also a good time to summarize the current stage of development of the horticultural industry.
The Flora Journal 