For the next season, Ethimo has in mind furniture that increasingly helps to transform outdoor spaces into real open-air living rooms, for pure relaxation and pleasant socialising in the maximum of comfort and wellbeing. Refined collections, the perfect balance of design, creativity, innovation, and tradition in this way tell the story of the outdoor Ethimo world. Its refined pieces today make Ethimo the expression of the most genuine Italian style and design for outdoor furniture, capable of anticipating and setting trends for al fresco living, and contaminating cutting-edge products with the best craftsmanship techniques. The brand’s inclination for innovation advances hand in hand with preservation of its cultural heritage, interpreted in a modern key.
The cobalt blue of the Amalfi Coast, the timeless charm of Saint Tropez, Montecarlo and the French Riviera, these are one of the scenarios chosen by Ethimo for the presentation of its new collections, which have been created by both consolidated and emerging figures in the world of contemporary design. The journey is a multi-shaped tale through the Mediterranean world, in which each chapter deals with a different location.
One of the outdoor collection of tables and chairs is Agave, designed by Mattia Albicini, that, in the name and the lines, draws inspiration from the sinuous shapes of the leaves of the eponymous plant, overcomes the boundaries of outdoor and indoor, and suggests unprecedented interpretations to enhance the interiors. Agave goes beyond its ‘natural setting’, the place for which it was conceived, and its concept takes on new meanings: created to be placed outdoor, the collection exalts the living environment with style and refinement. An outdoor furniture which is also at home indoors, to create a sophisticated and unexpected space. An exceptional setting hosts the new look of Agave: the Hotel Parco dei Principi in Sorrento, one of the world’s leading designer hotels, designed by Gio Ponti in 1962. Agave confirms the feeling of casual elegance and ‘exhibits’ its dual character through extraordinary spaces in this fascinating, unique place that celebrates luxury, art and design.
The Hotel Parco dei Principi in Sorrento becomes a ‘stage set’ where the unique characteristics of Agave can be elevated and where the link between its design and the hotel’s architecture can be emphasised. The material remains the star of the project. The solid teak, crafted by Ethimo with exceptional artisanship and painstaking attention, together with the most innovative technology, is ‘transformed’ to form furnishings that recreate the soft movements, thin profiles and silky surface of agave. The almost ‘sartorial’ workmanship of the wood reaches its maximum expression in the lounge armchair and in the dining chair, where the continuous effect between the seat and the backrest create such a sinuous style that the frame seems to be made from the material itself. Agave thus becomes the ideal collection for those who want to enrich the outdoor environment with the sophistication of interior design and to personalise the indoor space in a surprising way with a new ambiance. Agave confirms itself as a sought-after, exciting project where recollections of the organic forms of furnishings from the 1950s and fine materials are in a dialogue with the architecture of the space that sees its furnishings as the real protagonists.