With roses, begonias, iris, peonies, lilies, agapants and clivies drawn, sculpted, painted, embroidered, engraved, transformed into precious jewels or ceramics, the Italian Ministry of Cultural Heritage and Tourism celebrates Spring. The social campaign of the month of April, with which the MiBACT involves visitors to the more than 420 museums, archaeological parks and places of Italian culture focuses therefore on subjects such as floral still lifes, depicted from antiquity to contemporary. The rule remains the same: always look for, photograph and share with the accounts of the Ministry, in particular @museitaliani, everything that can be represented with the hashtag #fiorinellarte.
Prelude to the shots and the followers’ tags are 65 posters that MiBACT launches on the main social platforms, prestigious works selected through a ‘group competition’ that, every month, involves the entire national museum system and from which a real and its own collective report: first of all, the representation of Flora, spring in fact, barefoot on a bright green background while collecting small white flowers, a famous fresco of the first century AD coming from Villa Arianna, archaeological area of Castellammare di Stabia, now preserved in the National Archaeological Museum of Naples; then the Girasole by Bartolomeo Bimbi of the rich collection of the Museum of the Still Life at Villa Medicea of Poggio a Caiano. Famous examples such as the pink water lilies by Claude Monet of the National Gallery of Modern and Contemporary Art in Rome, romantic like that of the girl who rests a vase full of flowers on a window sill by Francesco Hayez at the Pinacoteca di Brera. #fiorinellarte are in the refined details of the sculptures, in the well-kept backgrounds of mosaics and large wall paintings or in the minute goldsmith decorations.