Following on from the successful Holland Dahlia Event in 2017, this year 50 participants have joined forces to organise the Holland Dahlia Event 2.0 in the Netherlands. From August 22 to 24, it is possible to visit one of the 11 locations, where it can be encounter many new cultivars, market knowledge, dahlia lovers and gardening pleasure. The updated website is ready, the invitations have been sent out, and everyone who would like to visit one or more of the 11 business addresses is warmly welcome. Dahlias have regained their popularity. With their many colours and shapes, dahlias are suitable as cut flowers, pot plants and/or planting in the garden; there is always one that fits perfectly.
The organisers have decided to combine the Dahlia Event with the trade fair Plantarium again this year. Holland Dahlia Event chair René Schrama said, ‘You create massive, global appeal for this fabulous sector by bundling the diversity of supply, so you can show the general public what the Netherlands can do. By organising the dahlia event concurrently, the trade only has to come to the Netherlands once. The combination makes their visit even more worthwhile.’ This year the Holland Dahlia Event has brought together two strong parties. The opening of the second Holland Dahlia Event will be held on the grounds of Kasteel Keukenhof. The castle is surrounded by an ornamental garden which will be planted with dahlias, and it promises to be a stunning floral display. Over 180 varieties of dahlia will be flowering in the castle’s garden. Castle Keukenhof also gives interested consumers the possibility to admire the splendour of dahlias. In addition, the Zundert flower parade has expressed its willingness to embellish the opening with a fabulous dahlia flower mosaic.