From January 22 to 25, 2019, around 1,600 exhibitors from 50 countries and experts from all over the world will make IPM ESSEN 2019 the number-one information and meeting point of the green sector. The range on offer will be comprehensive and unique and the numerous innovations and solutions of the exhibitors will address the entire green value added chain. From producing horticulture via garden centre operators, horticulturalists and landscapers right up to florists – for all of them, a visit to Messe Essen will offer valuable suggestions, new products and a lot of things worth knowing for their business.
In 2019, the exhibitors will be provided with a particularly high-quality environment for their presentations. Because IPM ESSEN will take place on Messe Essen’s modernised site which will set new standards at the end of the last construction phase in 2019. Spacious, single-storey halls and a lot of daylight are already offering perfect conditions now. During IPM ESSEN 2019, a new hall numbering system will therefore be applicable for the first time. A companion over many years will be the partner country of IPM ESSEN in 2019. This honourable role will be bestowed on Belgium. Since the very start, exhibitors from IPM ESSEN’s neighbouring country have supported the world’s leading fair in the green sector. Already on the occasion of the premiere in 1982, Belgian companies presented their products at Messe Essen. After all, the country is leading in horticulture with around 80 percent of the European azalea production. In 2019, the Belgians will have a particularly grand appearance at the fair. Moreover, Belgium will be the focus of attention at the International Horticulture Forum with the subject of sustainable horticulture. The IPM Discovery Centre will concentrate on sales concepts for garden centres in a skilful way and incorporated into appealing sales concepts, named “Explore Your Industry!”. No matter whether in the lectures in the Speakers’ Corner, during guided tours or off their own bat – in the IPM Discovery Centre, visitors will explore, experience and learn how they can reach their customers of tomorrow and arouse their enthusiasm time and time again. An excellent supporting Programme flanks the World’s Leading Fair for Horticulture. The Green City is traditionally the meeting place of the green sector. Here, numerous associations such as the Central Horticultural Association and the North Rhine-Westphalia State Horticultural Association will introduce their available ranges in the Horticultural Info Centre. Professionals in the sector will offer valuable suggestions for your own business in demonstrations, workshops and special shows. In the Teaching Show, everything will revolve around the root and its surroundings in 2019. Aspects relating to the optimisation of the root area will be examined under the motto of “Underground Good!” Testing, research and advice facilities will provide information about the diverse aspects of the often invisible but decisive part of plant production. IPM ESSEN will be the international platform on which the best will gauge themselves against the best. The popular Innovation Showcase will go into the twelfth round and will choose the most beautiful plant novelties from the exhibitors at IPM. The new edition of the Show Your Colours Award will look for the best marketing story about shrubs and woody plants.